Reach Wealthy Prospects With Direct Mail Marketing And A Good List.

Do you need to reach wealthy prospects using directname or number of households. It looks like this:
mail? Then work on your list. Who you mail to (your78610 Creedmoor 9
list) is the single most important thing that determines78613 Cedar Park 117
your success.78734 Lakeway 2,643
There are two main ways to target affluent buyers:So you could target the 78610 zip code and reach 9
where they abide, and what they buy.homes. Or you could target the Cedar Park
Where they abideneighbourhood and reach 117. Or you could ask the
Every area of the country has places where thelist broker to name the zip codes and neighbourhoods
wealthy congregate. The affluent are concentrated inthat had the most households, and Lakeway, zip
cities (London, New York, Toronto) neighbourhoods78734, would be near the top of the list.
(Knightsbridge, London, Manhattan, New York andIf you are needing to reach wealthy buyers in the
Yorkville, Toronto) and streets (Cadogan Square,United States, try these top list brokers:
London, Park Lane, New York, Yorkville Avenue,Dun & Bradstreet
Toronto. Reaching the wealthy by city is tooExperian
expensive. Reaching them by neighbourhood orInfoUSA
street makes more sense.What they buy
One disadvantage of targeting the wealthy byAnother way to reach affluent prospects with direct
neighbourhood is that you do not know if people onmail is to find lists of people who already buy what
your list want or need what you are selling. All thatyou are selling, or something like it.
you have is a good hunch that they can afford itSelling yachts? Rent a list of boat/yacht owners from
(because some people who live in wealthythe government department that issues boat
neighbourhoods only appear wealthy, and cannotlicenses.
actually afford to live their).Selling yachts to people on Mercer Island, Washington
The best place to look for lists of wealthyState? Rent the mailing list of subscribers to Yacht
neighbourhoods is a list broker. List brokers will showMagazine and select only those readers who live on
you the breakdown of the wealthy neighbourhoodsor near Mercer Island.
you want to target. Affluent Austin, for example (Selling yachts to newcomers to Mercer Island,
claims to have data on the top 50,000 most affluentWashington State? Rent the names of new home
homes in Greater Austin, Texas. Their data card letsowners on the island or recent movers to the island.
you target your mailing by zip code, neighbourhood