| Vacations are a great thing, but as an
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| | people out in the middle of nowhere, with
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| author don't you think it's time those
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| | kids running around willy-nilly, who are
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| books you wrote and got published start
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| | looking for ways to occupy their time.
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| paying their way?
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| | You simply send one of your kids over
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| This is the time of year when we all hop
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| | with a card or bookmark to tell the new
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| into our cars and head for scenic
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| | temporary neighbors, "Hey my dad is an
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| overlooks, family reunions, and the
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| | author and he has some of his books for
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| beloved campsites with the family. Okay,
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| | sale." They will graciously take the
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| I hope some of you do, I prefer a book
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| | card and look at it. No one wants to be
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| festival with a hotel and room
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| | rude. Now, at this point, chances are
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| service...dang prima dona publishers.
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| | the wife is a fishing, hunting, or hiking
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| At any rate...what do you do when you are
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| | widow and will be in the market for
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| traveling to promote your books? I know
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| | something to do and someone to talk to.
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| for some of you it is truly difficult to
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| | She will come to you and ask about your
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| visit a multitude of bookstores with your
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| | book and then you hook into buying it, or
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| kids and spouse in tow yelling, "Are we
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| | at the very least ask her to tell a
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| going to stop at another bookstore?"
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| | friend about your book. Viola!
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| Well, let's get creative! Traveling is a
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| | Hotels: For those of you who prefer the
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| wonderful opportunity for promoting
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| | comforts, as I do, don't let the chance
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| outside your comfort zone, and you won't
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| | to make those FREE continental breakfasts
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| have to even talk to people if you don't
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| | work for you. When you go down for
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| want to. Consider all the places you
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| | breakfast take a small stack of books, a
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| could promote your book.
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| | small tabletop poster, and a pen. You
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| Rest area bathrooms: You simply carry a
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| | set yourself up in the middle of the room
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| stack of specially designed bookmarks or
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| | (I suggest in the direct line of the
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| post cards that have your cover on it,
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| | television screen) and see what happens.
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| with a bold header that says "Please Take
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| | If you are really bold, set a post card
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| me!" You stick them on top of toilet
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| | on each table and see if anyone notices.
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| paper holders, under the corner of a
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| | Keep an eye on those cleaning folks, or
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| mirror above the sink, shoot, tape it to
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| | let them know you are a touring author
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| the paper towel dispenser.
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| | and are putting out a couple pieces of
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| It will get thrown away, you say! Maybe,
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| | promo materials. If you end up selling a
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| but not until at least one or two people
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| | bunch of books you might consider taking
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| look at it, and another has to physically
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| | that last book and signing it to the
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| pick it up to toss it. I am 99% certain
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| | housekeeper who did not throw away your
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| the person throwing it away will read it
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| | materials. Nice gesture and well worth
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| first. Maybe even be interested enough
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| | the investment.
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| to stick it in their pocket instead to
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| | You could even ask the hotel manager if
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| look at it later. People who travel in
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| | you could do an impromptu book signing in
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| packs almost always have at least one
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| | the lobby. You might invest in a box of
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| reader in the group--the passenger!
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| | cookies and some soda and they might let
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| Don't let them get away!
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| | you put a sign up announcing the time.
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| Fast Food restaurants: Whether you drive
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| | What hotel manager would not like to
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| thru or eat in, you should hand a card or
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| | offer their guests an added bonus that
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| bookmark to the cashier or server.
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| | they didn't have to do anything for?
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| Again, they will look at it, and if you
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| | The bottom line is to let the materials
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| have put a clear message on it, it will
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| | do the work for you. Don't be
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| do the work for you. "Not a reader?
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| | embarrassed to put that note on the front
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| Give me to a friend who is!" Most people
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| | asking them to pass it along.
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| will, younger people might actually think
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| | Don't miss a chance to claim at least
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| of their old and decrepit 40-50 year old
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| | some of your vacation expenses for
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| parents who sit on the couch reading
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| | business. Just be sure to log what you
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| after dinner.
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| | are doing and try to visit at least one
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| Campsites: Holy cow. This could be a
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| | store or library. Happy Trails!
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| gold mine of opportunity. You have
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