Repro is Not a Four Letter Word

Reproduction.In most mid-century American collectibleturn out a duplicate. Scratch the original manufacturer
pottery circles, the word reproduction drawslogo on the underside before you fire it, and you
immediate, passionate responses, usually negative. Ahave a counterfeit.You see the results of this ease all
quick read of posts on the larger cookie jar collectorover the auction website eBay, where hundreds of
forums will reveal a loathing of ceramic reproductionscounterfeits of simple pottery designs can be found
that has no parallel in any other area of art.However,every day. The easier the piece is to duplicate, the
most of those who express the strongest feelingsmore numerous the counterfeits. One prominent
about reproduction pottery are using the wordcounterfeiter is known to say that his favorite piece
"reproduction" when they really mean, "counterfeit".to make is the McCoy "Mammy" cookie jar because
A counterfeit is a reproduction deliberatelyit is so "easy" to paint. A quick scan of eBay will
mismarked for the sole purpose of confusing theshow his statement to be true. On most days, there
prospective buyer into believing it was made by theare more "fake" McCoy Mammy cookie jars for sale
original company.Properly, permanently marked,than genuine ones.The main counterfeiters in the
reproductions pose no threat to collectible ceramics.collectible mid-century pottery world are well known.
They can never be confused with the original items,None of them are actually artists, and they have
even if they are passed from consumer to consumer.concentrated on counterfeiting mass-produced simple
Counterfeits are, rightly so, the scourge of anydesigns because of their lack of mold making and
collectible circle.Reproductions have always coexistedartistic skill. You see very little counterfeit Roseville
with art and collectibles. Any desirable painting,Pottery, for example, since the original glazing
sculpture, piece or style of furniture, doll, textile,techniques and color application processes are simply
mosaic, piece of jewelry, ancient treasure, or ceramicoutside the skill level of the current
piece that is outside of current copyright protectioncounterfeiters.Simplicity is why McCoy Pottery and
is a candidate for reproduction, if for no other reasonthe Hull Red Riding Hood line have drawn the
than to satisfy the market demand for items thatattentions of the counterfeiters to an extreme. As
are one of a kind or outside the budget of thethey branch out for new material, they have recently
masses.Most collector groups have to wrestle withturned their attention to Watt Pottery, which
education about discerning original from reproduction,produced simple bowls and pitchers with relatively
especially vintage reproductions of their art form. Ineasy to reproduce folk art style motifs.Even if the
furniture, for example, reproductions of many periodcurrent counterfeiters were stopped, there will
styles are now as collectible as the originals theyalways be someone else with a bag of plaster to
copied. Serious collectors of period originals have totake their place. Early to Mid-century American
be very educated about discerning examples frompottery has only become really collectible in the last
the era they specialize in from later made15-20 years or so, but as it gets more valuable and
reproductions. Thousands of dollars are often atdesirable, the skill level of the counterfeiters will
stake, so very few people take up collecting antiquesurely rise. As the potential for profit rises,
furniture, jewelry, or paintings casually.Mid-eracounterfeiting this type of pottery will attract those
collectible ceramics present unique challenges forwith more experience to offer the task. Ironically,
collectors. The originals were often mass-producedthis will probably be a good thing for the genre, as
under low-tech conditions with inexpensive materials.collectors will be much more careful about their
They were often colored with simple designs or solidpurchases if there is considerably more money at
finishes, ideal for quick, easy turnaround in a factory.stake for each piece.For now, it is incumbent on the
While there were smaller pottery companies, like thepotential collector to take on collecting mid-century
Helen Hutula Company of the 1940's, whose complexpottery products with a margin of wariness and
cookie jars have never been reproduced, there werecommitment to research and education. While that
also large manufacturers, like the McCoy Potterymay not seem "fair", it is reality. Collecting ceramics
Company, who have drawn more than their share offrom any manufacturer whose originals were
interest in duplicating their ceramic products.Theinexpensive, mass-produced, simple designs must
designers at McCoy Pottery turned out hundreds ofnecessarily be considered "High Risk" for
simple, utilitarian, designs that required very littlefraud.StoryBook Ceramics creates reproductions, not
artistic talent to produce. For a factory setting, thiscounterfeits. Our reproductions are properly marked,
was desirable, since it allowed for the easy, uniformpermanently, to forever designate them as
creation of the pottery without requiring teams ofStoryBook Ceramics products. We have reproduced
specialized artists that could be costly to train andmany of the expensive, complex examples of
maintain.From the vantage point of a counterfeiter,mid-century pottery for the first time, making them
however, the simplicity of the original products is theiravailable to budget minded collectors. Our items are
weakness.Anyone with a cheap kiln, a bucket of slipspecifically designed to pose no threat to any
and a bag of plaster has the potential to create acollector.We take the responsibility of creating
"knock-off". The process of creating a plaster moldreproductions seriously, and we take educating
from an original piece of pottery isn't terribly complex.people about the dangers of counterfeits seriously
There are better and worse ways to go about it,too. Understanding how counterfeiters think, and
and the complexity of the piece is a huge factor inwhat products and manufacturers they target is one
the success rate, but for a simple item, like a bowl,of the best ways to avoid being victimized by them.
vase or simple planter, even a first timer has aIt is our hope to rehabilitate the notion of a legitimate
reasonably good chance of making a workable moldceramic reproduction, while simultaneously educating
with minimal effort.Once a mold is made, the rest iscollectors about the inside workings of those who
simply process. Unless the original piece had complexproduce counterfeits.Remember, "repro" is not a
designs or painting, there is no artistic skill needed tofour-letter word.... but "fake" is.