| What do Klingons, giant rubber bands, and monster | | | | customers based on characteristics they actually |
| trucks all have in common? They hold the fascination | | | | possess, rather than on features you would like them |
| of every male on the planet - and they make | | | | to have or that you think they should have. Just |
| frequent appearances on Spike TV. Spike TV, which | | | | because men should be interested in keeping the |
| totes itself as a network for men, is the perfect | | | | kitchen clean does not mean Spike TV should create |
| example of the power of knowing your audience and | | | | a show all about dish soap.Second, distinguish |
| giving them what they want.In one week of | | | | between the categories of your customers that will |
| watching Spike TV you can expect to see poker, | | | | purchase what you're selling and those that will not. |
| ultimate fighting, demolition derbies, cop shows, kung | | | | When all is said and done, your business relies on the |
| fu movies, school bus figure eight racing, pyrotechnic | | | | revenue customers generate to stay in business. If |
| explosions, Klingons, customized cars, Chairman | | | | no men watched Spike TV it would not still be a |
| Tamori, giant rubber bands, sports superstars, | | | | viable, thriving network. It may be helpful, if you |
| Captain James T. Kirk, video game awards, Japanese | | | | have the resources, to identify which categories of |
| trivia shows, dating competitions, MacGyver, and | | | | your customers might not buy right away, but may |
| monster trucks. And that is only a partial list of what | | | | come back and purchase later.Finally, discover how |
| Spike TV offers men.When it comes to your small or | | | | your customers will use or purchase your product. |
| home business, knowing your audience, giving them | | | | Spike TV no doubt was faced with the challenge of |
| what they want, and letting them know it's there for | | | | providing quality service to both Sci-Fi fans and |
| the buying are essential steps to establishing a | | | | Demolition Derby junkies. Some of your customers |
| consistent income.Knowing Your Audience the Spike | | | | may purchase your product based on impulse, while |
| TV WayThe creators of Spike TV saw an | | | | others may be converting from one of your |
| opportunity in the television industry to create a | | | | competitor's products. Still others may need |
| network marketed toward a huge, almost completely | | | | information, testimonials, and a personal relationship |
| neglected demographic of men. By creating a product | | | | with you before they spend money. Catering to your |
| men would be interested in (did I mention | | | | individual customers (by identifying categories and |
| MacGyver?) and packaging it to succeed, they paved | | | | marketing to the ones that will buy what you're |
| the way to truly become the "first network for | | | | selling) increases the likelihood that they will return |
| men." Follow these steps to find out who your | | | | the next time they need your services.Knowing your |
| audience is and what their habits are.First, categorize | | | | audience and meeting their individual needs can be |
| your potential customers or clients according to their | | | | the difference between barely scraping by and |
| similarities. You may create these groups based on | | | | buying a yacht - or a school bus figure eight racing |
| age, socioeconomic status, gender, political activity | | | | track of your very own. |
| level, or any other characteristic that is relevant to | | | | |
| your business. Group your potential clients and | | | | Nick Smith is a specialist in network marketing. |