| Since the advent of the internet proper, more and | | | | online retailers of subscriptions don't stock any |
| more retailers have been moving online. As a general | | | | magazines, all subscriptions are fulfilled by the |
| rule, if you have goods which can be sold without | | | | publishers themselves. This means costs are lower, |
| the need to see them 'in the flesh' it is cheaper and | | | | and you can pass on those savings to the customers. |
| easier to retail them through a website rather than a | | | | 5. E-Zines - The advent of 'E-zines' or 'online |
| physical shop. Magazine subscriptions are perfect for | | | | magazines' means that even the publisher's costs can |
| online retail. Online retailers of magazine subscriptions | | | | be reduced. This allows greater scope for reader |
| can avoid the difficulties of printing the magazines, | | | | interactivity and, lightning fast delivery to your inbox. |
| warehousing, storage, and the trouble of posting | | | | 6. International Sales - if the magazines on sale on |
| them out. Through the growing number of affiliate | | | | your site are distributed internationally, it both faster |
| websites you don't even have to process payments! | | | | and easier to reach anyone in the world through your |
| Some other good reasons for choosing online | | | | website, rather than from a shop. The potential for |
| magazine retail, rather than offline are as follows: 1. | | | | subscriptions sales is not limited by your location 7. No |
| Captive Audience - your magazine readers already | | | | Stock Worries - as mentioned briefly above, you |
| know what magazines they like, and if they continue | | | | don't stock anything. This means you don't have to |
| to enjoy them they will continue to subscribe. They | | | | worry about management of magazine stock or |
| don't need to see the magazine, they just want to | | | | postage, as this is all handled by the publishers or |
| subscribe with as little bother as possible and wait for | | | | fulfillment agencies. 8. Fulfilment - all the magazine |
| it to arrive. 2. It's An Ideal Gift - know somebody | | | | subscriptions you sell are fulfilled either by the |
| who likes trains? Or cars? Or model boats? Then buy | | | | publishers or by third party fulfillment agencies, so all |
| them a subscription to a magazine on the subject. It's | | | | you have to do is be nice to your customers! So |
| an almost fool proof plan, and you'll look even more | | | | there you have it. The only danger of online retail |
| generous because it lasts for months. 3. Variety - if | | | | which is so specialized is that you are relying on one |
| you're not sure what to subscribe to, the wealth of | | | | single revenue stream, namely subscriptions. As such |
| choice on the internet is at your fingertips. Whereas | | | | you can run into difficulties if your site does not rank |
| before you would have the laborious task of going to | | | | well. All in all though, the online model is much lower |
| your newsagent, asking friends for recommendations, | | | | risk than offline, which is testament to its growing |
| ringing publishers, you can now just browse one site | | | | popularity. |
| and find what you're looking for. 4. Low Cost - most | | | | |