| If you're like nearly every Webmaster who has | | | | about to reveal to you, and my average daily CTR |
| Google Adsense on your websites, you have | | | | on one of my sites went from .86% to over 4% |
| undoubtedly been tempted by the Adsense Gurus | | | | literally overnight. Now this is a new site, just under a |
| who promise to teach you how to make a gazillion | | | | month old and I only get around 100 visitors a day, |
| dollars a month with no extra work. While this of | | | | but I went from $0.30 a day in Adsense revenue to |
| course sounds enticing, like everything else on the | | | | an average of $6.00 a day in Adsense revenue. Now |
| web; if it sounds too good to be true, it probably is. | | | | scale those numbers up to the amount of traffic an |
| I'm going to tell you up front, for free, what all the | | | | established site is getting, and you can see just how |
| gurus charge $40 to $250 to learn. | | | | phenomenal of an increase this is. |
| Are you ready? | | | | 1. Remove the Adsense Border. By default, the |
| Are you sure you're ready to receive this earth | | | | Adsense units are surrounded by a border with a |
| shattering, mind blowing secret that will MAKE YOU | | | | text box at the top that says "Ads by Gooooogle". |
| MONEY RIGHT NOW!? | | | | You goal is to work the Adsense units into your |
| The secret is; There are no Adsense secrets! | | | | content as seamlessly as possible, so get rid of the |
| Believe me, if there was a secret method to make | | | | borders. Now, Google won't allow you to delete the |
| thousands of dollars a month with little to no work, | | | | borders, but they do allow you to control the colors |
| none of these gurus would go through all the effort | | | | of nearly every element of an Adsense unit. Simply |
| to tell the world about it. They would exploit the | | | | make the border the same color as the background |
| secret themselves and sit in their walrus leather | | | | of your website. This goes for the background color |
| super massage loungers on their solid gold super | | | | of the Adsense unit as well, change it to match the |
| yachts and laugh at all the poor saps following the | | | | background color of your webpage. |
| rules | | | | 2. Use Rectangular Box Sizes for your Adsense Units. |
| There are no Adsense secrets, just common sense | | | | Like most people, when I first started with Adsense, |
| and a couple of neat little ideas that you can | | | | I primarily used the horizontal skyscraper, you know, |
| implement that will increase the CTR (Click Through | | | | the one that looks like a banner. The problem is |
| Rate) of the Adsense ads being served on your | | | | people have developed an advertising sensory |
| website. And an increased CTR means increased | | | | overload, they don't even see banner ads anymore, |
| MIYP (Money In Your Pocket). | | | | they visually tune them out. You need to make your |
| The first thing you must realize is that content is | | | | Adsense unit blend in with your content, so use |
| king. If your website does not have an abundance of | | | | rectangular boxes. I get the best response with the |
| keyword rich, search engine friendly content that | | | | 336X280 box size. Most languages are read from left |
| provides a valuable service to your visitors, no | | | | to right, so try to place your rectangular Adsense |
| amount of Adsense tweaking in the world will make | | | | unit in a table aligned to the right of your text. |
| a difference. There are far too many sites slapped | | | | 3. It's all about the colors. Google gives you an |
| together with the sole intention of generating | | | | incredible amount of leeway with the colors you can |
| Adsense income. In fact, for $40 or so on eBay, you | | | | select for your Adsense units. Use this to your favor, |
| can buy a CD with over 350 websites themed to | | | | in addition to changing the border and background |
| high paying keywords and setup for Adsense. All you | | | | color, change the link and URL color as well. Most |
| have to do is enter your Adsense information and sit | | | | people are accustomed to clickable links being blue, |
| back while the Mailman struggles to deliver the hernia | | | | so make sure your Adsense links are blue, with one |
| inducing bags of Adsense checks to your doorstep. | | | | exception: if you use a different link color on your |
| This is a really cool fantasy, one I like to entertain | | | | site, change the Adsense links to match that color. |
| almost as much as the winning the Lottery fantasy, | | | | At the bottom of each Adsense unit there is the |
| but it just isn't going to happen. These sites have no | | | | URL for website paying for that ad. You want to |
| original, valuable content. People who may be | | | | draw attention away from the URL and towards the |
| suckered into visiting one of the sites will see that in | | | | clickable link, change the color of the link to match |
| an instant, and view the Google Adsense ads as a | | | | the body color of the ad, generally black. |
| desperate and annoying attempt at fooling them into | | | | Just follow these three simple guidelines and I assure |
| clicking. If a live Adsense editor were ever to visit | | | | you, your CTR will skyrocket. Keep adding more |
| one of these sites, your Adsense account would be | | | | original, relevant content to your site, increase your |
| suspended quicker than you can say click fraud. | | | | targeted traffic, and watch your Adsense revenue |
| The underlying non-secret that all the Adsense gurus | | | | explode. |
| want to sell you is that if your Adsense ads look like | | | | There are many more Adsense techniques that will |
| content, and are tightly keyed to your own valuable, | | | | increase your CTR, but these three are the most |
| original content, you will see your CTR rate double at | | | | important. Watch for future articles in which I explain |
| the least, and more likely triple or more. | | | | the importance of positioning your Adsense units and |
| I recently began implementing the three steps I am | | | | how to track your Adsense campaigns using channels. |