| In this article I describe what I think are the basics of | | | | you want to take up sunflower gardening,start a |
| Internet Marketing to help new marketers to avoid | | | | second blog. |
| some pitfalls and to learn a basic approach to learning | | | | C. You write an article on rose gardening. You add a |
| Internet Marketing. Here are some things to consider: | | | | link to your blog. Just make sure you follow the |
| It All Starts With You | | | | guidelines of the article site. Write as you speak and |
| We all have different backgrounds. Some are highly | | | | don't worry about being sophisticated. Just make |
| educated. Others never finished high school or got a | | | | sure you have all your ducks in order so that the |
| GED after high school. Some have had military | | | | article is of value and helps your reader grow roses. |
| training. Others have been in business and know | | | | D. You are becoming an expert in rose gardening. |
| some principles of business. Whatever your | | | | Your readers will look forward to your articles and |
| educational background, it can hinder you or help you | | | | they will follow your blog. Go to Twitter and |
| in learning Internet Marketing. | | | | FaceBook and other social sites and tell everybody |
| We also have special interest, hobbies and talents. | | | | about your articles and your blog. |
| These may of more use to you in Internet Marketing | | | | E. Now we need something to sell. |
| than your education. | | | | I suggest you stick with ClickBank to start. |
| Some of us have had some association with Internet | | | | Go to the Marketplace at ClickBank and find a |
| Marketing. This can be a help or a hindrance. I have | | | | product to sell. |
| found it a great hindrance. I learned too many | | | | JUST REMEMBER THIS: YOU ARE NOT TO SELL. |
| methods that are worthless in the field. I was | | | | Now I know that is against your natural instinct. You |
| influenced by the gurus who say they will teach you | | | | must let the vendor do the selling. |
| how to make money on the Internet but are in fact | | | | Simply give a link to a helpful product that your |
| YOUR COMPETITION. They lead you on and on, | | | | readers may be interested in. |
| selling you one product after another but you make | | | | Make sure you own the product you are selling. As a |
| little or no money. You most likely lose money. | | | | member of ClickBank you will get a commission when |
| So, there is a piece of advice: If you see a guru, | | | | you buy it, so you will always be buying at a |
| RUN! | | | | discount. |
| I mentioned that special interest, hobbies and talents | | | | When anyone else buys the product, ClickBank will |
| can be very important. In fact, they can put you in | | | | pay you a commission. |
| business. One man had an interest in juggling but was | | | | F. Place a signup form on your website for those |
| not a juggler. But he found forums on the Internet | | | | who would like to read your emails. |
| where jugglers hang out. He learned what they | | | | These emails must be full of good information. They |
| needed. He set up a website and sold juggling | | | | also should have your affiliate link. |
| equipment. He focused on that one market and | | | | To be able to collect names, I suggest you try |
| became successful. | | | | SimplyCast. It is less expensive for a beginner than |
| That is why I say that it all starts with you. So list | | | | the other sites that handle lists and provide auto |
| your passions. List your special interest. List your | | | | responders. An auto responder sends out an email |
| hobbies. OK, list some special training you have had. | | | | automatically to new subscribers to your list. It will |
| Are you an expert in fly fishing? How about basket | | | | also send on your schedule other informative emails |
| weaving or astronomy? List those items too. | | | | that will bring you earnings. |
| All the above can lead you to a market that you can | | | | There are a few other things that you need to know |
| service. | | | | about article marketing. One is to use keywords in |
| Decide What You Want to Achieve | | | | your title and in the text of the article. But these |
| You probably are wondering why I'm not jumping | | | | keywords need to be keywords that people are |
| right into basic Internet Marketing Concepts. The | | | | using when they search the net. Also, when you put |
| reason is that success comes from your dreams. | | | | your keywords in quotation marks, e.g. "keyword or |
| Nothing is created without a dream. Dreams lead to | | | | keyword phrase" you should look at the number of |
| planning. Say you are an engineer and you want to | | | | sites that come up. Try to keep this lower than 5000 |
| build a dam. First you must go to the site and | | | | or so. Use Google's external keyword tool to do this. |
| visualize the dam. Then you can draw up a design | | | | To find the tool just Google it. |
| which will result in detailed blueprints for your dam. | | | | There are other important techniques used by |
| The builders follow the blueprints and build the dam. | | | | Internet marketers. One is PPC or Pay-Per-Click. Stay |
| Internet marketers often say that you need a | | | | away from this at first but spend some time learning |
| blueprint to become an effective marketer. | | | | about it. Later, you will want to get your feet wet. I |
| How True! | | | | just don't want you to drown. |
| Get Rich book writers often tell you to visualize | | | | I suggest that you learn from Google, MSN and |
| yourself in the future. My old shop teacher in junior | | | | Yahoo as they are the main PPC sites. |
| high school use to say, "Some day I'm going to have | | | | The process is easy in theory. You write a keyword |
| a red Cadillac convertible a half-mile long and when I | | | | ad, the PPC search engine puts it up when the |
| pass you guys on the street I'm going to spit in your | | | | search term is used, your ad sends your "customer" |
| eye. | | | | to your web page or blog. |
| Gurus know that we all have dreams. They focus on | | | | You make sales when they click on our affiliate links. |
| new cars, big homes, long expensive vacation and | | | | It is risky so make sure you have earned your capital |
| lots of money just in case you want to buy a yacht. | | | | from other means before you start. |
| If the dreams are not already in your cranium, they | | | | If the cost of your ad or clicks is less than your |
| will do all they can to put them there. They will | | | | product profits, you are a winner. If not, trim your |
| promise you the moon but you may end up with the | | | | ads, try different headlines, test, evaluate. |
| little dipper. But if the dream is not there, they | | | | Apply Internet Marketing Techniques |
| haven't got a chance to sell you their junk. | | | | One good practice in Internet marketing is to give a |
| But you need to see yourself in the future. What are | | | | product away at no cost. These are sometimes |
| your needs and wants? | | | | called bonuses if they are given away when a person |
| Are you in debt? Then you want to pay off your | | | | makes a purchase. Never give discounts but you can |
| bills. | | | | give a buyer a bonus. It is usually a useful article or |
| Are your kids starving? Then you need money to | | | | ebook. |
| take care of them. | | | | You can also write an ebook and have ClickBank list |
| Can you visualize yourself as a successful business | | | | it for a relatively low setup fee. Then other affiliates |
| person. You must become that to be a successful | | | | will be selling your product. After commissions paid |
| Internet marketer because Internet Marketing is a | | | | out, you get the profit. |
| business. So what are your dreams? | | | | When you learn a technique that works, repeat it |
| They are very important to your success! | | | | with other products. That is what makes the Big |
| Determine Your Future Path of Action | | | | Boys successful. When they learn that something |
| No one knows their future but you can make your | | | | works, they work it to death. |
| future by taking actions change it. | | | | I guess that is learning the tricks of the trade. |
| So you need to determine your path of action. | | | | You must never stop learning. |
| Maybe you will want to focus time and energy on | | | | Evaluate Your Progress |
| Internet Marketing. | | | | Like I said earlier, Internet Marketing is a business. So |
| Maybe you want to help others. | | | | keep track of your cost, sales, profits, campaigns, |
| Can you plan your future course? | | | | and all other aspects of your business. Now how |
| You don't need to know everything to start but you | | | | does the actual income compare with your income |
| can put yourself on that golden road that will lead | | | | goals? |
| you to happiness. | | | | Yes, you do want income goals. If you write lots of |
| Set Goals and Stepping Stones | | | | articles, your income will increase. If you are not |
| Goals can be broad or focused. Start with broad and | | | | meeting your goals, you must modify your |
| gravitate to focused. | | | | techniques. |
| Say your goal is to make money in the Internet. | | | | You will want to evaluate any PPC campaigns. You |
| Then you decide you will start by affiliate marketing | | | | can LOSE YOUR SHIRT if you don't mind the store. |
| where you sell other peoples products and gain a | | | | However, once a PPC campaigns works, it can work |
| commission. | | | | for a very long time, bringing you profits over the |
| Now is your goal to learn the ropes of Internet | | | | years. |
| marketing? | | | | As I said, repeat techniques that work! |
| Set that major goal and then add the stepping | | | | Find Internet Friends and Associates |
| stones to make each goal a reality. Your goals can be | | | | It's not WHAT you know, it's WHO you know. |
| earnings, number of sales, number of products to | | | | Have you heard that before? |
| represent and so forth. | | | | Well, your associates and friends can really help you |
| As you learn, your tasks will become more obvious. | | | | in this business. They are "more valuable than pearls" |
| So be patient. | | | | as they say. They will give you information that you |
| Rome was not built in a day and how many materials | | | | will get nowhere else. And that information comes |
| did Edison test before he found carbon fibers and | | | | from their experience. |
| then tungsten? | | | | So join forums, social networking sites, answer emails |
| Learn Internet Marketing Techniques | | | | from other marketers, take part in the "social life" of |
| You say, "He's finally getting to the point!" Well, if | | | | other Internet marketers. |
| you forget the first steps I have given you, you will | | | | Set Business Standards |
| not succeed. You must see your future and you | | | | Always be courteous, truthful, honest, etc., in your |
| must plan. | | | | business dealings. Stay in contact with your |
| So what Internet Techniques am I talking about? | | | | customers. Guarantee your products and make sure |
| First, I suggest that you learn article marketing. Here | | | | your vendors do the same with their products. |
| are the steps: | | | | Remember, if your customers lose their faith in you, |
| Steps to Article Marketing | | | | you are dead! |
| A. Find a niche market. Say you are an expert or | | | | So give reliable information on products you own. |
| have a strong interest in gardening. You dig into that | | | | Never try to sell anything that has not helped you. |
| area of interest. Perhaps you come up with rose | | | | Your testimony can be part of your pitch to your |
| gardening. | | | | affiliate link: "Here is a product that I own that has |
| B. You build a website and write content on the site | | | | increased my business: Click Here!" |
| about rose gardening. You can get a free web page | | | | Continually Improve Your Business |
| easy enough. I suggest you start with a blog, so go | | | | They say that if you are not going forward, you are |
| to a blog site such as blogspot and build a page | | | | going backwards. So that is! So keep your business |
| according to their instructions. | | | | up to snuff. |
| Add to this blog often and always go to pingomatic | | | | I hope this article has been helpful to you. Good Luck |
| and ping your blog to the blog directories. | | | | in your Internet Marketing Activities. |
| Make sure your blog is focused. If you decide that | | | | FLY OLD GLORY! |