| Planning a live event gives you an opportunity to | | | | When youâre considering what strategy to |
| apply your business expertise to generate profits in a | | | | use to monetize your live event, think about how the |
| new, potentially recurring revenue stream. How you | | | | event fits into your overall business strategy. Is the |
| intend to monetize your event plays a big role in | | | | purpose of your event to generate revenue, or to |
| planning the event itself, so determine what | | | | launch a new product? Do you see this event as an |
| strategies youâll use to monetize your event | | | | ongoing revenue stream, or a one-time event with a |
| before you begin the planning process. | | | | specific goal? Decide how your live event fits into |
| How Does the Event Fit into Your Overall Business | | | | your overall business strategy so you can |
| Strategy? | | | | appropriately decide how to monetize your event. |